Our extensive experience coupled with our strong media relationships provides us the ability to create successful campaigns. We use the elements of traditional media-print, radio, electronic press-coupled with new media-online, social media. Blogs, Facebook Live forums etc.-to gain maximum exposure. Additionally, we escort our clients to all major red carpet premieres, award shows [as guests or as presenters] and charity fundraisers to ensure our clients are taken care of. We also arrange meetings with agents, managers, casting directors and production houses (for our clients who have their own projects for development). We believe in being personally involved with each client and our passion extends to many initiatives outside the scope of PR to help meet the goals of our clients.
Penny Vizcarra, began her career in entertainment as a studio marketing executive at MGM/UA then at Paramount. Twentieth Century Fox’s Peter Chernin was impressed with her work and under his leadership, she became an integral member of the creative team working on high budget films at the studio.
Ms. Vizcarra soon discovered that public relations was a natural niche for her. By combining her knowledge of the entertainment industry, stellar marketing background and strong relationships with top level media contacts, she was in the perfect position to effectively market celebrity clients and increase their brand awareness with strategic publicity campaigns across all platforms.
In 2017, Ms. Vizcarra formed her own firm- PV Public Relations. The firm’s mission is to ascertain a client’s long term and short term objectives and, in tandem with the talent’s agent/management team, create a strategic plan to accomplish these goals. Services provided include Public and Media Relations, Brand Integration and Artist Management. PV Public Relations has offices in Los Angeles and New York.
Ms. Vizcarra resides in Los Angeles and is involved in many charities including Peta, the Humane Society, Juvenile Diabetes, City of Hope and Midnight Mission. Her personal mantra is “Pay it Forward”.
Originally from Boston, Massachusetts, Sara has over nine years of experience in the entertainment industry specializing in public relations, marketing and event planning. While attending Arizona State University for her Bachelor’s Degree in Mass Communications and Marketing, Sara worked as a Marketing/Promotions Assistant for Bonneville Media, an ESPN affiliate radio station. During her time in sports radio, Sara worked closely with all major sports teams in Arizona including the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks and Arizona State Football/Basketball teams. She also worked closely with radio executives, sponsors and representatives from the Arizona Cardinals on Super Bowl XLIII (Arizona Cardinals vs. Pittsburgh Steelers). Sara decided to continue her education with a Masters Degree in Entertainment Business, with a focus on Public Relations from Full Sail University.
Since moving to Los Angeles, Sara began the next phase of her career in the field of Entertainment Public Relations. Sara has been a great asset to the talent division increasing talent social media accounts by over 400%, assisting in the execution of many successful PR campaigns including Miss Golden Globe and secured top tier local and national press for talent clients. Sara also handles talent at major red carpet events including BET Awards, MTV Movie Awards, People’s Choice Awards and the Golden Globes. Sara enjoys coffee, music, watching NFL and NBA games, traveling and spending time with friends.
JeNNA Guarneri | NYC Publicist
Jenna Guarneri, a New York-raised self-starter, began her public relations career focused mainly on luxury brands and lifestyle clients. After working with various clients and corporations across the two fields, Jenna was able to stay at the top of pop culture and the New York City social scenes.
Jenna is a publicist known for building and establishing brands and personalities and always moving the ball forward for her clients. Using her communication skills and knowledge of the field from previous experiences, Jenna now specializes in the promotion of clients within the lifestyle and entertainment industries. Jenna’s mission is to foster creative relationships in order to provide quality work that will help clients reach a multi-platform audience.
She recently partnered with PV Public Relations so both firms can share clients and make sure all of them, many of whom are bi-coastal, are covered both in New York and Los Angeles, where PV Public Relations is based. With the partnership in place, Jenna and her team and Penny and her team are currently working with film and television actors and personalities and reality stars, a Broadway star, comedians, and corporate clients on both coasts. They also do red carpet events and magazine parties and launches.
This merger has proven to be very successful and the teams are in constant demand, taking on only those clients and companies that all of us deem to be a good fit and about whom we can be passionate.
Jenna resides in New York and is involved in many charities. She launched “Comforting Hearts” which provides comfort blankets for heart transplant patients and is currently involved in Rosie’s Theater Kids, which brings the arts and theater and music to underserved children. Jenna also has a wonderful German Shepherd and is involved in animal rights and adoption along with many of our clients that are involved in the Humane Society of the US.