PV Public Relations is a full service firm specializing in entertainment media. We are a boutique agency representing actors, musicians and television personalities. We create strategic publicity campaigns that are both creative and unique to further each client’s ‘brand’ and increase their visibility.
Our extensive experience coupled with our strong media relationships provides us the ability to create successful campaigns. We use the elements of traditional media-print, radio, electronic press-coupled with new media-online, social media. Blogs, Facebook Live forums etc.-to gain maximum exposure. Additionally, we escort our clients to all major red carpet premieres, award shows [as guests or as presenters] and charity fundraisers to ensure our clients are taken care of. We also arrange meetings with agents, managers, casting directors and production houses (for our clients who have their own projects for development). We believe in being personally involved with each client and our passion extends to many initiatives outside the scope of PR to help meet the goals of our clients.
Penny Vizcarra | President and CEO
Penny Vizcarra, began her career in entertainment as a studio marketing executive at MGM/UA then at Paramount. Twentieth Century Fox’s Peter Chernin was impressed with her work and under his leadership, she became an integral member of the creative team working on high budget films at the studio.
Ms. Vizcarra soon discovered that public relations was a natural niche for her. By combining her knowledge of the entertainment industry, stellar marketing background and strong relationships with top level media contacts, she was in the perfect position to effectively market celebrity clients and increase their brand awareness with strategic publicity campaigns across all platforms.
In 2017, Ms. Vizcarra formed her own firm- PV Public Relations. The firm’s mission is to ascertain a client’s long term and short term objectives and, in tandem with the talent’s agent/management team, create a strategic plan to accomplish these goals. Services provided include Public and Media Relations, Brand Integration and Artist Management. PV Public Relations has offices in Los Angeles and New York.
Ms. Vizcarra resides in Los Angeles and is involved in many charities including Peta, the Humane Society, Juvenile Diabetes, City of Hope and Midnight Mission. Her personal mantra is “Pay it Forward”.
Sara Lambley | Publicist
Originally from Boston, Massachusetts, Sara has over nine years of experience in the entertainment industry specializing in public relations, marketing and event planning. While attending Arizona State University for her Bachelor’s Degree in Mass Communications and Marketing, Sara worked as a Marketing/Promotions Assistant for Bonneville Media, an ESPN affiliate radio station. During her time in sports radio, Sara worked closely with all major sports teams in Arizona including the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks and Arizona State Football/Basketball teams. She also worked closely with radio executives, sponsors and representatives from the Arizona Cardinals on Super Bowl XLIII (Arizona Cardinals vs. Pittsburgh Steelers). Sara decided to continue her education with a Masters Degree in Entertainment Business, with a focus on Public Relations from Full Sail University.
Since moving to Los Angeles, Sara began the next phase of her career in the field of Entertainment Public Relations. Sara has been a great asset to the talent division increasing talent social media accounts by over 400%, assisting in the execution of many successful PR campaigns including Miss Golden Globe and secured top tier local and national press for talent clients. Sara also handles talent at major red carpet events including BET Awards, MTV Movie Awards, People’s Choice Awards and the Golden Globes. Sara enjoys coffee, music, watching NFL and NBA games, traveling and spending time with friends.
Mallory Diekmann | Assistant
Mallory graduated with honors from Kansas State University where she studied communications and journalism. Her skills include writing, social media strategy, event planning and she’s currently a video contributor at Spoon University. Mallory has been involved in theatre since she was five, and has a great passion for the entertainment industry.
Dina White | NYC Publicist
Dina White is a New York publicity professional with expertise in strategic television show, entertainment media relations and event planning. For 20 years, she has publicized programming and talent for some of the country’s most critically-acclaimed networks including NBC, AMC, USA Network, Nat Geo, Hallmark Channel, WE tv, PBS, Bravo, Esquire Network, Apple TV/Propagate; GSN, and mun2/Telemundo.
Dina began her television show publicity career at Rainbow Media (now AMC Networks) in 1991 as a publicist for AMC, and Bravo, and was on the launch team for WE: Women’s Entertainment (now WE tv). Moving up the ranks from Publicist to Director, Publicity, Dina was instrumental in transforming AMC from a classic movie network into a broader based movie network with signature original programming targeted to a core 25-54 audience. During her 16 years at AMC, Dina supervised interviews, developed talking points and media trained executives at the Vice President, Senior Vice President, and General Manager levels. As the East Coast network spokesperson, Dina was responsible for the development of PR campaigns and special events surrounding original documentaries, made for TV movies, movie packaging, and weekly scripted and non-scripted series. Dina publicized several of AMC’s award-winning originals including “Remember WENN,” “The Lot,” “Hustle,” “Movies 101 With Professor Richard Brown,” “Backstory” and “Broken Trail.”
After her time at AMC, she went onto be a Publicity Consultant for NBCUniversal and worked on publicity for multiple networks over a nine-year period encompassing launching and signature shows: NBC: “30 Rock,” “Law & Order: SVU,” “Lipstick Jungle,” “The Macy’s Thanksgiving Day Parade,” “Christmas in Rockefeller Center”; USA Network: “Suits,” “White Collar,” “Royal Pains,” “Psych,” “Monk;” mun2/Telemundo: “I Love Jenni”; and Syfy: “The Expanse;” “The Magicians.”
Among the personal publicity clients she has worked on include: Daymond John (ABC’s Shark Tank); Lori Greiner (ABC’s Shark Tank); Grizz Chapman (NBC’s 30 Rock); Hisham Tawfiq (NBC’s The Blacklist); Andrea Feczko (ABC’s Vacation Creation); and Doctor Mikhail Varshavski (People Magazine’s Sexiest Doctor Alive).